When looking at these networks’ performance during the same period a year ago, which featured the vice presidential debate during that same week:
- During primetime, Fox News was down by -22% in total viewers and by -44% in the A25-54 demo. During total day, the network saw decreases of -9% in total viewers and -37% in the demo.
- MSNBC was down -49% in total viewers and -61% in the demo. During total day, the network was down -48% in total viewers and -57% in the demo.
- In primetime, CNN declined by -45% in total viewers and -63% in the demo. During total day, it saw losses of -31% in total viewers and -42% in the demo.
PROGRAMMING:
Fox News had 14 out of the 15 spots of the most-watched cable news shows of the week, with The Five continuing to lead the way with 3.745 million total viewers at 5 p.m. ET. MSNBC was represented in the chart by The Rachel Maddow Show, which aired at 9 p.m. ET on Mondays, taking the No. 13 position with 1.808 million total viewers.
Gutfeld! continued to hold fort in first place in the Adults 25-54 demo, averaging 376,000 viewers at 10 p.m. ET. Once again, Fox News had 14 out of the 15 top spots in the demo, with The Rachel Maddow Show at 9 p.m. ET on Mondays taking the No. 6 position with 231,000 viewers.
Prime Time
| Fox News | MSNBC | CNN | |
| • Total Viewers: | 2,444,000 | 892,000 | 534,000 |
| • A25-54: | 247,000 | 87,000 | 84,000 |
Total Day
| Fox News | MSNBC | CNN | |
| • Total Viewers: | 1,537,000 | 518,000 | 394,000 |
| • A25-54: | 148,000 | 47,000 | 60,000 |
