AT&T

The telecoms company is offering those in affected zip codes unlimited data, talk, and text through Feb. 6. 

Verizon

The comms company will waive text, call, and data charges for customers in the hardest hit areas, and it has deployed free Wi-Fi and charging stations at three separate wildfire shelters.

Sweetgreen

The fresh food chain’s Los Angeles-based restaurants are helping feed those in need.

Vrbo

The vacation rental platform has announced it is offering refunds to guests who need to cancel their reservations, with no penalty to the host.

Homegrown companies

A number of L.A.-based apparel and beauty brands—Fara Homidi Beauty, BAA, Bubble, Colourpop, and others—are doling out clothing and personal care products, organizing fundraising drives, and donating to local emergency services.