A few weeks ago, toward the end of March, a nation of pandemic-weary consumers got wind of a new offering from Miller Lite, a top-selling brand in the stable of Molson Coors Brewing Company. It wasn’t a seasonal pilsner or a rebate or even a logoed koozie.
https://www.adweek.com/brand-marketing/what-does-the-end-of-the-pandemic-smell-like-these-brands-have-found-success-trying-to-find-out/
