In our current world of media clutter and competing content platforms it’s a daunting task for the average moviegoer to find content they’re going to feel passionate about. To inspire this group, you don’t need to sell to them: You need to captivate them. The aim is to increase cultural buzz beyond the expected story,… https://www.adweek.com/tv-video/what-marketers-can-learn-from-the-film-industry-about-connecting-with-their-audience/