Possible, the buzzy marketing and media conference owned by ShopTalk parent Hyve Group, kicks off its fourth annual event in Miami Beach on Monday.
The gathering, which gained early hype thanks to A-list appearances from the likes of Elon Musk, Martha Stewart, and Reddit cofounder Alexis Ohanian, and is leveling up this year, expecting 6,800 attendees, up some 25% from last year’s count of 5,441, and three-quarters more commercial partners, with 292 compared to 165.
But Possible is evolving in other meaningful ways—in service of a vision spelled out by its leader Christian Muche to cast the event as a Davos-like meeting of minds where real business gets done.