She’s been at McDonald’s for over a decade

Buetikofer joined McDonald’s in 2011 as global marketing manager of media strategy. 

In her first role, she was based out of the company’s global head office in Chicago, where she worked with global, regional, and country marketing teams to drive media leadership. She also helped develop cross-media strategies to maximize the use of mobile, social, video, and other digital channels.

After climbing the ranks across media, marketing, and calendar planning, Buetikofer was promoted to the Canadian executive team in 2021.

As McDonald’s incoming CMO, Buetikofer will be based in Chicago.

She led marketing efforts in Canada

Under Buetikofer, McDonald’s Canada launched MyMcDonald’s Rewards, which allows customers to earn points on purchases, which are then redeemable for menu items. It also expanded its menu by adding the McCrispy, Chicken Big Mac, and several beverage options.

Buetikofer was also one of the creative minds behind the brand’s “Famous Meals” campaign, which saw celebrities like Travis Scott, J Balvin, and BTS partner with the brand for a signature meal.

McDonald’s Super Bowl ad in 2020 expanded on “Famous Orders” with a Wieden+Kennedy-created spot that highlighted go-to meals from celebrities like Kanye West, Whoopi Goldberg, and Keith Urban.

She has media agency experience

Prior to McDonald’s, Buetikofer was a strategist at Omnicom Media Group agency OMD.

While there, she worked on the McDonald’s account and oversaw media strategies to maximize reach and engagement and drive return on investment (ROI) with consumer-focused strategies. 

Buetikofer worked at OMD from 2004-2011.