Sometimes it pays to eavesdrop on conversations. In the case of Milwaukee director Josh Halverson, it led to a beautiful ad for a local microbrewery. “For me, the life of all cinema starts with lighting–that drew me to the G&E (grip and electric) department,” he said. “I quickly learned to use working in G&E to… https://www.adweek.com/agencies/when-a-grip-becomes-a-director-you-get-this-beautifully-lit-microbrewery-ad/