From Budweiser to Dove, Pepsi and now Nike, brands are finding themselves having to deal with a new social media backlash issue. Whether or not they have gone out of their way to provoke or simply made a mistake, the hate their actions can generate on social media is a fast-growing problem. For some brands,… https://www.adweek.com/brand-marketing/why-brands-need-to-create-anti-hate-policies-to-deal-with-social-media-backlash/