When the popular Adult Swim series Rick and Morty joined forces with Wendy’s in June to unveil a themed pop-up restaurant in Los Angeles, along with two new drink mixes—Mello Yello Berry Jerryboree and Mello Yello Portal Time Lemon Lime—it was a risk.
https://www.adweek.com/convergent-tv/why-bravery-is-necessary-for-brand-partnerships/