Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Contributor Kasper Szymanski looks at the pros and cons of investing in SEO and how to maximize a budget.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/h07AF9DgfNU/why-following-seo-trends-guarantees-seo-budget-waste-304332