[15:27] Gen Z, the 300-Foot Scroll, and Platform-First Creative — Gen Z scrolls the equivalent of 300 feet of content every day, so how do you get them to stop and engage with an insurance brand? Jenna shares how Liberty Mutual shifted its strategy from just “being on platforms” to designing content for them. Whether filming iPhone-style videos with Doug for TikTok or partnering with creators like Jo Steele, it’s about meeting Gen Z where they are, with content that feels native, relevant, and scroll-stopping.

[22:13] The Mindset Shift from Marketer to CMO — Becoming a CMO isn’t just about mastering campaigns, it’s about connecting marketing to the business. Jenna emphasizes the importance of knowing your company’s KPIs, speaking the language of the C-suite, and bringing the voice of the customer into every room. At the same time, creative problem-solving and active listening are the soft skills that make hard decisions easier. Her approach proves that true marketing leadership blends rigor with empathy.

[25:21] Career Advice Built for the AI Era — As the next generation enters a workforce shaped by AI and uncertainty, Jenna offers timeless advice: master creativity, analytical thinking, communication, and relationships. She urges young professionals to embrace fear as fuel because saying yes to unfamiliar opportunities often leads to the biggest growth. “Don’t be afraid to take smart risks,” she says, reminding us that in a crowded field, boldness is what makes you memorable.