And straight-up. Snoop “keeps his mind on his money and his money on his mind”—he is explicit about his ambitions and talks transparently about business and brand deals. He confessed to Tiffany Haddish that he yessed a few endorsements “just for the money,” and this honesty and hustling of corporate America is respected by marketing-savvy millennials and Gen Z.
And consistent. Snoop’s style and vibe have been true since day one—his laid-back SoCal attitude, rhyming reactions, and interest in diverse music and people. Snoop embodies the best practices of a brand—he never strays from this core and helps people connect the dots. Snoop told Jimmy Fallon his Olympics tracksuit was “not an NBC thing, it’s an LBC thing,” citing his Long Beach roots while linking them to the brand he’s promoting, artfully making his endorsement feel smooth and legit.
Snoop endorsements guarantee boosts of attention and, when done right, sales, so it makes sense that so many brands are game to try. The best-performing brands follow Snoop’s lead and link product truths to his core equities, like Skechers, which saw a record $2 billion in sales following his Super Bowl ad with Martha Stewart. Others, like Solo Stove, lead with product and add a wink of Snoop, ultimately seeing an attention uptick but less sales impact. Why? Likely because it feels like an attempted growth shortcut, not a thing Snoop is dropping like it’s hot.
Culture-fit for the Olympics
Like all nations, the U.S. brings its best of the best to the Olympics, each with a story of realized dreams. Two archetypal ways to “make it” in America appear: “rugged individualism,” where you have the grit to pick yourself up by your bootstraps no matter what; and “be a yes man” (or woman), where you seize and make the most of every chance you encounter, trusting one might yield gold and glory. Snoop’s story is a rare alchemy of these archetypes and a balancing act of seemingly opposite ways of being.
He is totally chill and prolifically hard-working. He’s playful (even giggly) and serious about what matters; he thanks himself and constantly dishes respect to fellow strivers, artists and elders. Snoop speaks often and pridefully of his lawless gangster youth and, fully aware his path was lucky, creates different possibilities for youth like him today.