Music festival season kicked off last month with festival promoter Goldenvoice’s two biggest events: Coachella and Stagecoach.
Coachella attracted a much larger crowd of 250,000 attendees across its two weekends, while only 80,000 people went to Stagecoach. Still, each festival brought in an array of partners, some different and some crossing over, including Alaska Airlines, Coca-Cola, and American Express.
While Coachella is often seen as a better opportunity for brands given its scale both on- and off-site, Stagecoach brings an opportunity to make a bigger impact with a niche but growing community while standing out among less brand clutter.
