Ally’s Brimmer was once one of those viewers. While she said the Wrexham women’s tour is an opportunity to activate the women’s sports ecosystem and introduce the team to new brand followers, it’s also a chance for players to display their skills before an audience that Welcome to Wrexham may not reach.

“When you bring teams like Wrexham over and do these kinds of tours, then it’s going to not only allow fans to showcase the best of soccer in this country, but it’s also going to give these players a showcase like they’ve never had before,” Brimmer said. “Maybe they don’t get invited to a national team camp, but now they might be in front of a scout that they would not have had an opportunity to be in front of.”