The event will include exclusive looks at the creators’ content calendars as well as data, and Spotter is also setting up meetings where brands can get face time with creators, according to Paul.

“Creators that want to align with certain brands, and vice versa, we’re trying to make sure they connect,” Paul said. “There are opportunities, and let’s just kick off the conversations.”

Spotter’s mission to educate brands on creators continues beyond the showcase. For instance, Paul noted that the company has held creator dinners and panels at the Cannes Lions International Festival of Creativity in the past. Meanwhile, this year’s Cannes event will also include panels and discussions to enlighten and create awareness.

“We definitely want [marketers] walking away with an understanding that creators need to be more and more a larger part of their, not just strategy, but investment,” Paul said.

The Spotter Showcase takes place on March 27 in NYC.