For example, the streamer recently announced a partnership with Kickstarter to bring 20 films funded via the platform to its catalog.

In 2024, Tubi launched Stubios, a studio for aspiring filmmakers, in partnership with Issa Rae’s ColorCreative. The program was designed to bridge the gap between creators and Hollywood by offering mentorship as well as financial and hands-on support. The streamer picked three creators for the inaugural program and let fans vote on the fourth. One Stubios project was a comedy special featuring 15 sets from Cris Sosa, Daniela Mora, and Grant Moore.

Additionally, Tubi cast TikToker Noah Beck in the Tubi original film Sidelined: The QB and Me last year. Its success led to the sequel Sidelined 2: Intercepted, ADWEEK previously reported.

“We believe that there we can serve creators and serve our viewers by having a really deep library of content that cuts across that really represents the diversity of our library and the diversity of our viewers,” said Bloom.