In this case, the punchline was the point, and the reveal was always part of the plan.
‘Will Shat’ Stars in Raisin Bran’s Pro-Poo Super Bowl Ad
https://www.adweek.com/brand-marketing/will-shat-raisin-bran-super-bowl-ad/
In this case, the punchline was the point, and the reveal was always part of the plan.
https://www.adweek.com/brand-marketing/will-shat-raisin-bran-super-bowl-ad/