PepsiCo lit up the internet six months ago when it announced that alcohol-fueled Hard Mountain Dew was in the works, with fans clamoring for a version of the drink they had been DIY-ing for years and critics likening it to the fall of civilization.
https://www.adweek.com/brand-marketing/with-hard-mountain-dew-launch-pepsico-beats-coke-to-the-spiked-punch/