While one may be tired of hearing the word “pivot” in the marketing world, small businesses don’t necessarily have a choice.
https://www.adweek.com/agencies/with-refreshing-levity-and-optimism-vistaprints-new-campaign-supports-the-small-biz-pivot/
With Refreshing Levity and Optimism, Vistaprint’s New Campaign Supports the Small Biz Pivot