LONDON—McDonalds’s has increasingly been experimenting with logo-free ads over recent years, flexing the power of its world famous menu and visual branding to create ads that scream McDonald’s, without even having to say it.
https://www.adweek.com/brand-marketing/with-these-striking-ads-mcdonalds-again-proves-it-doesnt-even-have-to-say-its-name/