In March, the WNBA Board of Governors unanimously ratified the terms of a new seven-year CBA for the league, which will increase pay and benefits and create a revenue-sharing model for players. The news comes just in time for the league’s Season 30 campaign, which will incorporate three decades of history while looking forward and welcoming new fans.
According to Phil Cook, the WNBA’s CMO, the Season 30 campaign was planned for months in advance based on the confidence that a deal would get done.