Digital media company World of Good Brands has sold off its three remaining properties—Well+Good, Livestrong, and Only In Your State—and shuttered, according to four people familiar with the situation.
The bulk of the staff, excluding some team members who moved with the respective brands, were laid off.
A spokesperson for its parent company, Graham Holdings, confirmed the closures. The company declined to share how many people were affected by the layoffs, though between 50 and 200 people worked at World of Good Brands, according to LinkedIn.
“After a brief transition of services period, World of Good Brands will no longer be a unit of Graham Holdings,” said Sandy Stonesifer, vice president and chief human resources officer at Graham Holdings. “We wish all of the brands well in their new homes.”
The digital media company Ziff Davis acquired the editorial brands Well+Good and Livestrong on June 6. Ziff Davis, which is publicly owned, issued a statement last week containing the news.
Its purchase of Livestrong includes only its content assets, which will be redirected to brands within its Everyday Health portfolio, according to a person familiar with the deal. As a result, there will no longer be a Livestrong content website.
Terms of the deals were not disclosed, outside of a note that the price of the Well+Good acquisition was “not material” to the Ziff Davis business.
Graham Holdings sold the other title in its World of Good Brands portfolio, Only In Your State, to digital media company Launch Potato in June. The terms of that deal were also not disclosed.
“Launch Potato is excited to integrate Only In Your State into its portfolio of brands,” said founder Greg Van Horn.
Ziff Davis expands, Graham Holdings contracts
The acquisitions mark the latest in a period of heightened dealmaking for Ziff Davis, which acquired CNET in October and theSkimm in March.