Mastercard spent an estimated $180 million globally on media in 2024, according to COMvergence. The company’s total advertising and marketing expenses amounted to $815 million that year, down 1% from the prior year, according to its latest annual report. Mastercard’s net revenue, meanwhile, climbed 12% to $28.2 billion during the same period.
The move to WPP ends Mastercard’s decade-long relationship with Dentsu-owned Carat. The brand thanked Mastercard for its “trust and collaboration” and wished the team “much success in their continued efforts and future initiatives.”
As WPP Media prepares to take on Mastercard, challenges remain for its parent. The company recently lowered its revenue outlook and announced a strategic review of its business.
CORRECTION: This story was updated on Monday 8/18/2025 at 10am ET to reflect that Ogilvy will take over community management duties globally for Mastercard versus social media duties.
