This film highlights Xfinity’s status as a leading employer of veterans in the U.S., having hired more than 21,000 veterans and National Guard reserve and service members since 2015.
Alongside the release of the short, Comcast is launching a new military benefits program of discounts, as well as giving $1 million to nonprofits serving the military community. Additionally, behind-the-scenes films will be made available on YouTube, and the short, cut into different lengths, will be released via broadcast and across Xfinity’s social channels.
“From reunions to experiences that cannot be re-created, Xfinity Internet turns previous impossibilities into incredible new realities for people,” said Todd Arata, vice president of brand marketing for Xfinity. “This film brings veterans back together again in the skies for an emotional reunion like no other.”
“It’s an honor to work with veterans,” said Bigelow in a behind-the-scenes documentary on YouTube. “They’re special people who’ve devoted their lives to our security, and I feel like it’s my opportunity to give back.”