Three years ago, Yellow Tail became the first wine company in nearly 40 years to air a Super Bowl spot. Now, the brand has announced plans to return with a 30-second spot using the same regional buy strategy that has helped it get around Anheuser-Busch’s exclusive rights to air ads in the alcohol category during… https://www.adweek.com/brand-marketing/yellow-tail-is-using-its-clever-regional-super-bowl-ad-buy-strategy-for-a-third-straight-year/