‘You Want Me to Write FCK on a Bucket?’ How KFC’s PR Crisis Became a Print Ad for the Ages

  Rassegna Stampa, Social
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CANNES, France–Few things in life feel better than a perfectly timed obscenity. And luckily for KFC U.K. and Ireland, the brand found exactly that. When the chain faced widespread store closures due to a severe and unexpected chicken shortage, it had all the makings of a PR disaster–the kind some brands never truly recover from…. https://www.adweek.com/creativity/you-want-me-to-write-fck-on-a-bucket-how-kfcs-pr-crisis-became-a-print-ad-for-the-ages/