The Barbie Dreamhouse on Airbnb is the latest in a flurry of marketing activity leading up to the film premiere. Other highlights have included a Barbie-themed Xbox console, a limited-edition collection of Barbie shoes and accessories through retailer Aldo, a Barbie Land Berry Pink flavor at frozen yogurt chain Pinkberry, and a Barbie fashion collection at retailer Forever 21.

Directed by Greta Gerwig, the live-action Barbie movie stars Margot Robbie as the titular doll, who has an existential crisis and ventures into the real world.