German online fashion and shoe retailer Zalando is going through a period of change as it aims to “deepen” relationships with customers and partners across the 25 markets in which it currently operates. That latest element of change involved the consolidation of its media business into Dentsu’s iProspect as a means of “simplifying” the setup, which previously involved individual agencies based in local markets.

According to its Q3 financial results, the business has a total of 50.2