The Dead City NYC takeover comes months after the stars of Severance used Grand Central Station as a stage for the return of the AppleTV+ series—a stunt that ranks among the most genius marketing moves for any fan-facing show.
Gimple, for one, recognizes how that Severance activation raised the game. “Seeing stories you love come to life is jarring in the best way possible—it brings some magic to the world,” he notes. “Activations are becoming an art form in and of itself.”
For Gimple, activations are “fan appreciation opportunities, first and foremost.”
“We wouldn’t have been here this long, doing all these things without the support of these incredible fans,” he said. “Kicking things off right is about creating moments for them.”
