When most of us were growing up, boys and girls were placed unilaterally into blue and pink buckets without anyone asking whether this was a good idea. Even with my own pregnancy, not knowing the baby’s gender put families and friends at a loss of what color to buy. It was gender normative marketing at… https://www.adweek.com/brand-marketing/4-ways-brands-can-accommodate-shifting-expectations-around-gender-identities/