LG Display wants to make OLED panels a more compelling to consumers and is showing off some concepts in advance of the Consumer Electronics Show in January.

The OLED Shelf concept uses two transparent, 55-inch OLED displays that LG Display initially commercialized in in 2019. They’re 40 percent transparent, but according to The Verge, LG’s concept includes an opaque sheet that can roll down “like a projector screen” to make the images look more saturated.

One display sits atop another, as discernible from the visible horizontal line diving the two, and the pair has a mantle-like shelf on top.

LG’s Transparent OLED panels can currently be found in the likes of malls, subways, and museums. The technology appeals to commercial customers with its thin build and and light weight, and the transparent displays are typically 1080p. The OLED Shelf, on the other hand, is a demonstration of how the technology could be used in the living room.

LG wants OLED Shelf to look like living room decor, a concept we’ve already seen in products like LG’s Gallery Series and Samsung Frame TVs.

Because the OLED screens are transparent, you could, theoretically, put other art or photos behind them that would be visible when the display is not in use. You could also, for example, display a piece of art on one display and a TV show in another.

As this is a concept, the OLED Shelf may never make it to store… shelves.

https://arstechnica.com/?p=1822556