The retail industry was already undergoing massive changes before fears of a recession changed marketers’ game plans once again.

On the heels of Deloitte’s annual Holiday Survey, Kristin Hooper and Kenny Gold from Deloitte Digital joined Adweek svp and executive editor of thought leadership Paul Barbagallo during the Elevate: Future of Shopping summit to talk about holiday spending expectations and how inflation and an uncertain economy are impacting holiday spending this year.

The 2022 holiday shopping landscape

Deloitte’s 2022 Holiday Survey found that the giving season will be defined by shifting priorities as consumers find ways to navigate inflation while still staying festive.