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When you’ve invested time, effort and capital into a product that has shown how well it can perform and how happy it can make customers, who can help the world see the traits you see in it?
That’s the essence of a marketer’s job, and it doesn’t dissipate just because that marketer takes on a new role.
Almost a decade ago, Jaleh Rezaei began working as CMO of cloud-based payroll company Gusto and didn’t like what she saw.
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https://www.adweek.com/brand-marketing/b2b-ai-mutiny-cmo-ceo/