Every year, the world’s top marketing professionals gather at the Palais in Cannes, France, where the annual Lions festival is held. In a now-familiar narrative, holding company executives pop corks alongside CMOs and tech titans on yachts rented for $1 million or more as up-and-coming creatives party on the beaches, rubbing elbows with A-list celebrities… https://www.adweek.com/agencies/is-cannes-still-worth-it-see-why-industry-leaders-question-the-costs/