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With NFL season right around the corner, Buffalo Wild Wings has teamed up with retired seven-time Pro Bowl Philadelphia Eagles center Jason Kelce.
Having confirmed his retirement in March, the athlete couldn’t stay away for too long, taking a starring role in the brand’s “Built for Football” campaign to ensure the chain stays top of mind for fans choosing their game day snacks.
Created by the restaurant chain’s creative agency, Anomaly, the first film “You Up?” sees Kelce crying in his car, second-guessing his decision to retire.
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https://www.adweek.com/brand-marketing/jason-kelce-built-for-football-buffalo-wild-wings/