Travis Kelce and Taylor Swift almost broke the internet on Tuesday, Aug. 26, with their Instagram engagement reveal, featuring a floral photoshoot and a 10-carat ring.

With 27 million likes and counting, brands including Krispy Kreme and Walmart have rushed to capitalize on the buzz. Now American Eagle is dropping its own timely collaboration and campaign with the Kansas City Chiefs tight end.

Following a partnership with Euphoria actor Sydney Sweeney, the company has launched a 90-piece limited-edition collection with the NFL player’s sportswear and lifestyle brand Tru Kolors, founded in 2019.