In 2025, tech giants like Amazon, Meta and Google made inroads into commerce media.
ADWEEK’s top commerce stories of 2025 highlight big, industry-moving news, our scoops, and our analysis. Readers flocked to stories about new products from Amazon, a leaked pitch deck from The Trade Desk, and Meta’s quiet bet on retailers.
Below are our top 10 articles of the year, ranked by pageviews from highest to lowest, as well as an explanation of why they stuck out to readers.
Google Unveils New AI Marketing Tools Ahead of Holiday Season
Was it even 2025 if AI wasn’t mentioned in a new product?
This year, Google rolled out the ability for advertisers to turn on AI search ads through its AI Now product. And on YouTube, advertisers can optimize campaigns that promote in-store products with local offers.
Despite Google’s dominance in digital advertising, Google is notably smaller in retail media. But retail observers still watch Google’s moves closely, given the tech giant’s size.
Amazon Advertisers Can Now Measure How Livestreamed Broadcasts Drive Sales
ADWEEK’s readers love stories about Amazon.