Did we already mention that ADWEEK readers love Amazon?
At the beginning of the year, Amazon announced that it would begin selling its own adtech to other retailers, marking a significant change in its advertising ambitions. The move put Amazon in direct competition with Criteo and retail media startups.
Leaked Doc Shows How Much Walmart, Best Buy, and DoorDash Charge For Retail Media Ads on The Trade Desk
Offsite advertising holds a lot of promise for retail media, but how much do retailers really charge advertisers to access their data?
A leaked pitch deck from The Trade Desk revealed the specifics for retailers like Best Buy, Albertsons, Home Depot, and Target. The story resonated with readers not only because of those specifics, but it also highlighted The Trade Desk’s big retail ambitions.
American Eagle Ad Controversy Hasn’t Driven Sales, Early Data Suggests
If there’s one retail story that dominated the ad industry in 2025, it’s American Eagle’s ad campaign with Sydney Sweeney.
After the campaign became controversial when critics accused it of promoting eugenics, initial data that ADWEEK collected found that the campaign did not shift market share or change consumer perception.
In the months since, American Eagle reported that the campaign as well as a campaign starring NFL star Travis Kelce grew its loyalty program by 4%.
Walmart Taps Walton Goggins to Prove It Sells More Than You Think
