Amazon launched its livestreaming product in 2019, and has since given marketers a closer look at how people shop from livestreams.
In June, Amazon launched a feature that lets marketers look at Amazon Live signals from its data clean room, Amazon Marketing Cloud. The story is another example of how Amazon has steadily built out its data clean room to be used by more advertisers.
CPG Advertisers Can Now Target Instacart Shoppers on TikTok
As retailers try to snap up bigger ad budgets, they’re signing deals with big social giants, pitching their data for targeting.
In one such deal, Instacart partnered with TikTok to target people looking to buy CPG products with shoppable ad formats.
Any Amazon Seller Buying Sponsored Product Ads Can Now Use Amazon’s Clean Room
Amazon heavily pitched Amazon Marketing Cloud — its data clean room — to advertisers this year.
In September, Amazon opened the floodgates to Amazon Marketing Cloud, allowing sellers of all sizes to cross-reference their data with Amazon’s data. Previously, small and midsize brands could also access the product through a third-party tech company like Intentwise or Pacvue.
Amazon Is Selling Its Adtech to Other Retailers, Taking Direct Aim at Firms Like Criteo
