Walmart upped its marketing this year to prove to shoppers that it now offers a wider assortment and also more upmarket products.
Walton Goggins became the brand’s spokesman touting these changes with a big campaign this fall as well as a holiday campaign.
Meta Is Racing for Retail Media Budgets
Meta quietly upped its pitch for retail ad dollars this year, through sharing more data with retailers, rolling out new products, and updating old products.
The move shows how Meta is facing more competition from other social platforms for retail ad dollars. Notably, Meta’s new push focuses on driving ecommerce and in-store retail sales.
EXCLUSIVE: HP Is Launching an Ad Business With Laptop-Targeted Ads and a Streaming Service
Everyone has an ad business these days — even Hewlett Packard.
The tech company started up an ad business called HP Media Network this year, pitching advertisers data about its global monthly audience of 830 million people.
HP is selling ads that appear on HP’s own computers and apps as well as offsite ads.
