Erin Riley has climbed the ladder at TBWA over the last eight years, and now she has risen to the top role as global chief executive officer. It’s a promotion that will allow the agency network to continue its role as an industry disruptor.

Riley’s elevation from U.S. CEO of TBWA\Chiat\Day is part of a new global leadership team for 2025. Erwan Guillou, currently TBWA\Chiat\Day U.S. CFO and global chief pricing officer, has been appointed as global CFO. 

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