One week into the social-media maelstrom created by Sydney Sweeney slipping into her great jeans—while talking about her great genes—American Eagle broke its deafening silence by issuing a statement on social media late Friday afternoon.
“‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans,” the company said. “Her jeans. Her story.”
Spelling means everything in this case, since the dust that the ad kicked up centered around whether the use of the homophone was a thinly veiled endorsement of a debunked theory of genetic desirability.