Will Cain may still be the new kid on the block when it comes to his show’s inclusion in the Fox News weekday schedule, but his show’s performance since its January launch has him feeling like a veteran.
The Will Cain Show has averaged 2.3 million viewers and 275,000 in the Adults 25-54 demo since it debuted on Jan. 21. The 4 p.m. ET show has also grown the timeslot with a +42% jump in total viewers and +53% rise in the demo compared to the same hour in 2024.
When TVNewser first caught up with Cain in January, he approached building the show from a vantage of “being open-minded, honest about your opinion, hearing rebuttal, weighing the facts, and seeking the truth.”
Now, hosting from the confines of his recently unveiled studio in the Dallas-Fort Worth Metroplex, a nearly settled Cain has sought to establish his show as one that focuses “on stories that are not getting enough attention in the news and not doing the same stories that have been done by other programs all throughout the day.”
Cain was gracious enough to sit through another edition of TVNewser’s “5 Questions For…” series as we checked in to see how things are moving along in the 4 p.m. ET hour since the show’s January debut.
This interview has been edited for length and clarity.
Eight months in. How’s it going on the Will Cain show?
It’s going really well. I think there are two different ways to judge a show. One is the outward metrics, ratings, and definitions of success that include the opinions of the people who matter inside your organization, and that’s been an overwhelming and great success. I couldn’t be more pleased with being the highest-rated show in daytime on Fox and blowing away the competition on CNN and MSNBC.
Then there’s the internal metrics. How I feel about the show and what I want it to be. We’re along the path. We’re still shaping it. I’ve talked to a lot of people who have done this for a while. Some of them have told me it takes a year before you really dial it in, it takes six months to figure out who you are, and I think we’re right along that path. I have a vision of what I want the show to be, and I think we’re continuing to evolve it into that vision. All that to say is we’re not a finished product.
Why has the show resonated so quickly with Fox News’ audience? For example, on Friday, July 11th, it was Fox News’ No. 2 program with total viewers and in the Adults 25 to 54 demo.