Brands are no strangers to producing music, which evolved around the 1960s from simple, catchy jingles to occasionally include legitimately great performances (thanks in large part to Coca-Cola’s innovative collaborations with Aretha Franklin, Roy Orbison and others). Hip-hop, however, is a genre mainstream marketers have been slow to embrace beyond the occasional, carefully selected track… https://www.adweek.com/creativity/are-branded-hip-hop-tracks-good/