Wilson officially announced her partnership with Chase in April, citing its willingness to support both her business ventures and women’s sports as the foundation of the relationship. A few months earlier, at NBA All-Star Weekend in San Francisco, Chase invited both Wilson and Curry to its Chase Freedom Cashback Courts activation near the city’s Moscone Center, the site of the NBA Crossover fan festival.
The two were joined by basketball Hall of Famer Kevin Garnett, NBA players Moses Moody and Karl Anthony-Towns, performers Saweetie and Thuy, and WNBA expansion team Golden State Valkyries coach Natalie Nakase and players Kate Martin and Kayla Thornton. With Chase Freedom also a jersey-patch sponsor for the Valkyries and a supporter of its “Founding Guard” season ticketholders at Chase Center—who received varsity jackets from Chase and the team for their purchase—the brand is investing not only in players, but in the 99% of fans that NBA Commissioner Adam Silver has said (for years) will never set foot in a professional basketball arena.
“It’s about the family and everyday individual who wants to experience and get access to these events—we want to bring that access to them. We want to bring the fandom to them,” Rachlin said. “I think All-Star was a great example. Not everybody can go to an All-Star Game, so how can we bring the All-Star Game to the fans? And we’ll repeat that.”
Hart—who hosted the NBA All-Star Game this year—has been with Chase since 2019. Last year, Chase worked with Hart and his daughter, Heaven, on a campaign to promote financial literacy among college students of color. For this installment of the campaign, Chase brought in Hart’s Hartbeat production company to work with creative partner Translation and create the look and tone of the ad.
