By not only creating a dream team of talent but also committing to and investing in each of them and their off-screen interests, Chase has built a bankable connection with sports fans that extends beyond its ads.

“They were all lovely people who were really professionals. They were great to work with,” Rachlin said. “We want to work with humans—real people who want to interact with fans, who want to be part of the message—and seeing them interact brought that to life.”