Apple TV is kicking the paywall to the curb.
Today, Major League Soccer and Apple announced that Apple TV subscribers will be able to stream MLS matches for no additional cost, starting in 2026. The MLS Season Pass plan will be sunsetted at the end of 2025.
That includes every regular-season match, the annual Leagues Cup tournament, the MLS All-Star Game, the Michelob Ultra Campeones Cup, and the Audi MLS Cup Playoffs. Apple TV plans start at $12.99 per month.
The move comes ahead of the 2026 FIFA World Cup, which will host matches in North America.
“Our partnership with Apple has always been about innovating for our fans,” Don Garber, commissioner, MLS, said in a statement. “Bringing every MLS match to Apple TV takes that vision to the next level by making it easier than ever for fans everywhere to watch, connect, and be part of the game.”
Apple TV became the exclusive home for MLS in 2023, with the partnership set to run through 2032.
https://www.adweek.com/convergent-tv/apple-tv-boots-its-paywall-for-mls/




