“Our goal is to inspire the next generation of hockey players by bringing these Barbie dolls to life in partnership with Tim Hortons and the PWHL,” said Tara George, general manager at Mattel Canada. “These Barbie dolls reflect our commitment to championing the belief that a girl can be anything she wants to be—including a hockey player—in and outside of the playroom.”
There are two Barbie Tim Hortons PWHL Dolls, inspired by Team Barbie athletes including tennis superstar Venus Williams and Canadian soccer legend Christine Sinclair—as well as PWHL stars Sarah Nurse and Marie-Philip Poulin, who were recognized as Barbie role models in 2020. Each Barbie doll has a Tim Hortons PWHL hockey jersey, hockey stick, helmet, and skates, priced at $34.99 Canadian—or roughly $25.45 U.S.
“We’ve heard from fans across the league that they’re eager to see Barbie Tim Hortons PWHL Dolls, making this collaboration with Tim Hortons and Barbie an ideal fit,” said Amy Scheer, evp of business operations at the PWHL.
With each sale, $5 Canadian ($3.64 U.S.) goes to The Grindstone Award Foundation, a Canadian charity that provides financial assistance to female hockey players under the age of 19. It’s a valuable contribution, as the PWHL’s efforts in Canada are often rewarded. Not only have games in Toronto and Montreal received record attendance, but the most-attended games during the PWHL’s nine-city Takeover Tour of North America were in Edmonton (17,518), Quebec City (18,259), and 2026 PWHL expansion city Vancouver (19,038).
“We’re especially proud that this initiative also makes a meaningful impact, as the Grindstone Foundation continues to transform the lives of girls across Canada by helping to remove barriers and create more opportunities for the next generation of players,” Scheer said.
@timhortons Celebrating girls in sport 🩷🏒🤝 In partnership Tims, Barbie and the PWHL, all-girl hockey teams hit the ice during three PWHL intermissions in Toronto, Ottawa and Montreal repping their Tims x Barbie jerseys – an amazing reminder that girls can do anything. #TimHortons #hockey #TimbitsHockey #PWHL #hockeytok ♬ original sound – Tim Hortons