Meanwhile, Tim Hortons left it all out on the ice for this particular promotion. Its restaurant on Dundas Street West in Toronto has been redone in Barbie pink and PWHL purple through Aug. 13. Its rewards members who buy a doll will be entered to win a PWHL gameday experience.

There’s even a Tims Barbie hoodie at TimShop.ca and a Barbie PWHL Donut—a yeast ring with white icing and pink sprinkles—and Barbie Pineapple Dragon Fruit Quenchers at certain locations.

“Tim Hortons is incredibly proud of our hockey leadership in Canada, including how our local restaurant owners collectively support 100,000 youth players in communities across the country every year through Timbits Hockey,” said Hope Bagozzi, CMO of Tim Hortons.