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“If you build it, they will come,” is the mystical piece of advice given to Kevin Costner in arguably the greatest movie about baseball ever made, 1989’s Field of Dreams. And that is a mantra Major League Baseball (MLB) is embracing as it looks toward international expansion, with one eye on Europe.
The irony of America’s national pastime, whose annual championship is named “The World Series,” lacks a global foothold has never been lost of the rest of the watching world.
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https://www.adweek.com/brand-marketing/content-is-king-for-major-league-baseballs-european-expansion/